Got any other tips to create a killer influencer media kit? You now have everything you need to create a killer Instagram influencer media kit and start approaching brands and businesses for partnerships. Become an authority in your chosen area in order to become 'influential'. Start by making a list of the brands that you want to partner with. Hopefully, folks looking over your kit will want to see you in action, so providing them with a clear route to your content is key. Photos are a nice visual break to a reader, and they also give brands a little taste of what you do. A media kit is one of the first things a brand will request from an influencer they're looking to partner with. Focus on the positives and how much youve grown, and leave out anything that wont help you get a deal. Its super important to include information about your audience demographic; this is how brands will determine if your followers are the type of customers they want to be reaching. It also helps instill a sense of trust and credibility, allowing them to make an informed decision when considering working with you. BuzzFeed has included only their key stats at their advertise page and a case study. It will also help make negotiations more manageable and smoother as you can quickly refer back to your media kit when discussing the details of an ongoing deal. If you know your way around Photoshop with your eyes closed or have graphic design experience, then Adobes design tools are always a great option. It could be for sponsored posts, product reviews, brand mentions, social media takeovers, interviews, vlogs, giveaways, unboxing videos, brand ambassadorship, influencer events, and more. You can also use tools like Hunter.io to help you find the specific email address. Whats important is that they are easy to read, friendly to the eyeballs and informative. Why? Simply put, the larger the reach, the larger the number of people who will see your product or service. Think of this as a sample of your social media feeds without them having to look you up. An influencer media kit is like a portfolio that showcases your previous work, accomplishments, and potential reach it helps influencers, bloggers, and content creators make a good first impression. A media kit for bloggers serves as their CV and showcases all of their achievements. Canva's library has templates for every industry, style and theme. Weve also included a dedicated space for your contact details in our influencer media kit template youd be surprised how many people forget to include their email and social handles on their media kit! Be sure to include a few high-quality photos in your media kit to exemplify your photography skills and your overall aesthetic. When shes not writing blogs with the Later team, youll find her outdoors with her dog, Arlie, or planning her next adventure follow along on @nikkitravelled. Well having a media kit is vital in letting brands know your brand and also important stats. Once your engagement and following starts to decline, youll then start losing your chances of gaining great brand partnerships. Think of it more like a highlight reel than a feature film. Most sponsors and partners want to know that you have a dedicated following, engage regularly with your audience, and create quality content that exceeds their expectations. Whereas, their May/June issue, which focuses on mental strength, is a great fit for any health and wellness brand. The more traffic you can generate on social media, the bigger an influencer you will become. In fact, in our Later influencer media kit template, weve positioned just one stand out testimonial alongside your previous brand partnerships. The pictures used are inspirational, much like those taken by social influencers, and the graphics are related to social media, such as hashtags, posts, followers, and multimedia. Always use the brands name in your influencer media kit emails and treat them as valued customers or clients. At the same time, show them that youre open to discussing other partnership types they may have in mind. For example, if your content is centered around the topic of marketing, explain your marketing experience and why youre so passionate and excited about this topic. This would be a great template for an influencer that has a similar aesthetic. Neutral Elegant Two-Page Influencer Social Media Kit Media Kit by Polina Images Brown and White Minimalist Influencer Media Kit Media Kit by Zakala Zenna Design Cream Blogger and Influencer Media Kit Media Kit by M&D Std's Elegant Professional Photographer Media Kit Media Kit by Spesifik Black and White Sports Media Kit Influencer kits, also known as a seeding kit, are the physical packages that are shipped to influencers who have a strong social media following. Perhaps you're not pitching brands yet. Did you notice the consistency in her influencer media kit, blog branding, and her social media profiles? You can choose to design the influencer media kit yourself or hire a designer to create a media kit that is both aesthetically pleasing and professional. This is a great and fun way to partner with a social media influencer and grow both of your audiences simultaneously! Learn how to create one for yourself with a free template. These are rules for life. Thanks for sharing this information. Industry-leading courses and certifications to advance your skills. This tells brands and marketers the lowest they can bid, which is not good news for you. Be intentional about your design. Strategic bio + Contact Information. This is a great media kit example because it expertly showcases the brands theyve worked with before, the number of followers they have, and content samples. Dont worry too much. Congratulations! The landscape on pricing is changing. A media kit can enable influencers to level up in their businesses, helping them land the brand deal theyve been wanting. Stay on top of things, grow, and beat the competition. Having all the key information in one place will save you time when responding to queries from potential clients or sponsors. Take a look at our free Influencer Marketing Guide to find out what brands and businesses will be on the lookout for in their next collaboration project. This should include the handles and links to all your social media accounts like YouTube, Instagram, Twitter, Facebook, etc. One of the most common and versatile formats for a media kit is a PDF file. Here are our top tips for disturbing your influencer media kit: A media kit can make the difference between an influencer landing a partnership with brands or not even receiving an email response. Grow your online presence with Hootsuite. This also means you can create one at your own pace, instead of having to create one under pressure. Theres still space for the number of followers and an About Me section without the design feeling too crowded. Its important to remember that theres no one way to make a media kit each kit will look a little different from the next. A digital content creator or influencer is someone whose online videos, photos or podcasts are followed, listened to and trusted by a sizable audience. Its a cycle, one youll want to avoid by being intentional about which brands you partner with. Let your images, stats, and most succinct paragraphs do the talking for you. So if you have previous partnership experience make sure to share it in your influencer media kit! An effective influencer media kit is a key component of any influencer's success. This can give brands a better idea about your primary social media accounts and the level of your influence on followers. So even if you have a small, but niche, engaged audience, youll still benefit from having a media kit! I taught the Personal Branding and Becoming An Influencer course at UCLA. Highlight your best social media work. Image source. This field is for validation purposes and should be left unchanged. Research and insights that will help guide you to success on social. How to Scale and Outsource 90% of the Work, Allowing Your Empire to, Subscribe to the Niche Pursuits Newsletter delivered with value 3X per week. If any brand finds out that youre faking information, it may cause irreparable damage to your reputation in the industry. Also, update your media kit immediately if you change your phone number or email address. Find what stands out to you and determine whythen you can recreate it with your own personal flavour. Or are you targeting men aged 45-60 who mainly read books about history and politics? This helps brands decide if the influencer is a good fit for their marketing goals and objectives. Just fill out the form below to download the template: Youll find that everything in the template is completely customizable so you can include your own images, your fonts, and even a branded color palette. So, always keep your influencer media kit clean and organized. Your media kit should reflect not only your social growth and status but also your personal brand and style. A social media influencer is an individual who utilizes a variety of social media platforms to express their opinions on specific brands or products, consequently influencing their captive audience. This can include the number of impressions, likes, and comments you get on your posts. Take a look at how online educator, travel blogger, and influencer Christina Galbato manages to easily introduce herself, her brand, and business goals in a couple of sentences! Need to collaborate or partner with brands you use and love? When it comes to creating your influencer media kit, you need to think about both the information you share and the design aesthetic. Instagram amasses over 500 million daily active users, with the primary demographic being millennial women. Heres an influencer media kit example that shows awards received, recent brand collaborations, and testimonials, all organized on one page: While having social proof is great, ensure you dont overdo it. Her media kit clearly highlights her mission, right on the first page. Fiverr has a logo for only $5. It's best to keep it simple and pick two or three main colors and fonts. We want to help you create an effective press kit that gets brand attention. ). Heres a screenshot from travel and lifestyle influencer, Christina Galbatos influencer media kit: Did you see how precisely and impactfully she summarized all that she does and what brands can expect from her? But if you do, its time to take a look at your stats and record them in your media kit. If youre good with design, you could create your media kit without spending on outsourcing. It comes with a common footer that contains the contact details. Avoid sending your media kit in bulk to everyone on your mailing list. Remember your media kit will tell a story about you and your brand, so theres no need to write a novel! When brands are interested in working with an Instagram influencer . This is to give brands an idea about your followers, and why it would be a good idea for them to team up with you. Add photos, experiment with fonts, and choose different colors. Choose one that best suits your influencer journey and start creating an influencer media kit to stand out from the crowd. PDFs are easy to create, edit, and share. They're frequently used by: Social media influencers and bloggers to land brand sponsorships Think of a media kit as a resume, cover letter, and elevator pitch all in one. Instead, include an estimated price range for each influencer campaign type. It's true that most brands and sponsors value quality over quantity. Check Our Example Templates with Designs That Are Customizable in PSD. No math needed, and you can easily see which of your posts are performing the best in your feed and what kind of content resonates with your audience the best. Even though a pitch should only be 2-3 paragraphs in length, there are a few important key elements you shouldnt miss! The most significant factor that distinguishes influencers from high-profile celebrities is that the former adds their unique and authentic voices to their content. Sending out your influencer media kit will help you raise awareness about your personal brand, which can help you build connections in the industry. Your current website traffic statistics. Schedule. It can help you win more lucrative deals and turn them into long-term partnerships. So if you havent already, work out your average post engagement rate and share it in your influencer media template. Rejection is part of pitching. Make sure to also include a headshot of yourself in your media kit, however. Here are some things to keep in mind while customizing your template: If you use specific fonts for your social media or your blog, and theyre installed on your laptop, you can use them in the Photoshop template. a brand might want to create content or collaborate on a project that is showcased on your website as well. Key elements of a media kit include a bio or About Us page, social media statistics, case studies, partnerships and collaborations, and testimonials. It's similar to a media kit, but instead of elements for reporters like press releases and press mentions, it contains information for social media marketing. The most trusted enterprise influencer marketing management platform. Stay on top of the biggest social media marketing trends! Dont be discouraged from your career as an influencer based on the number of rejections you receive. How to Create an Effective Influencer Media Kit, What to Include in an Influencer Media Kit, Tips for Creating an Influencer Media Kit that Gets Brand Attention, Influencer Media Kit Examples to Inspire You and Help You Boost Your Brand Outreach, How to Distribute Your Influencer Media Kit, Tips for Distributing Your Influencer Media Kit, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. In addition to sending brands your media kit, include in your email to them a few content ideas relevant to your collaboration. In your influencer media kit, you should try to show your typical audience persona. Our media kit template is perfect for creating a professional-looking media kit that will help you get more attention from potential followers and customers. The best social media marketing platform & link in bio tool. Check out how well fashion influencer and stylist Asiyami Gold uses her photography to show off her own personal brand and style! From a single dashboard, you can schedule and publish posts directly to Instagram and TikTok, engage your audience, measure performance, and run all your other social media profiles. Analytics. 9. An influencer media typically includes the following components: Branded, beautiful design. We will never spam or sell your information. Please share your views in the comments section below. Im excited to know that my post about Influencer Media Kit was helpful for you. To help you successfully send an email pitch to brands, we asked our PR and Influencer Marketing Manager,Chrissy Abram, to share her tips to help you land your dream collaboration! Bonus: Download a free, fully customizable influencer media kit templateto help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Now is the time to be upbeat and inspiring. . Include data about your potential reach, audience demographics, engagement, etc. Start by picking a niche and building your audience. It . A positive aspect of being upfront about pricing is that it shows brands that you expect to be paid for your work (free products are cool, but cash is better). Creating an influencer media kit from scratch can seem daunting at first, but its not so hard to make one. How do successful influencers decide what to charge for their work? A media kit for influencers is a professional document that influencers send to potential clients and brand sponsors. It should tell potential clients or sponsors who you are and what your brand stands for. Go you! Thats why its so important that your influencer media kit represents you and your brand. Its going to vary from company to company. Download What is a Media Kit for Influencers? You've come to the right place. Highlighting the brand specifics that go well with your profile is an effective way to grab brand attention. From the outside, being an influencer can look like a fun and easy career. See more ideas about media kit, blogger media kit, kit. Your bio or 'About you' section. How can you ensure that your profile stands out from the crowd? The way the services are listed are easy to find on the page, they stand out, and the pricing is easy to find. Its also an extension of your social media accounts, providing them with a portfolio of your work and brand aesthetic. Sign up now to download the complete State of Instagram Influencer Marketing report and well send it straight your inbox! Your media kit should be pleasing to look at, so make sure you have consistent and attractive visuals across your website, social media, influencer media kit, and other communication visuals. Mentioning a few important collaborations and using pictures to show the results of influencer campaigns can be more effective than having a long list. These influencer media kit templates contain all the necessary sections that can help you meet your brand and influencer goals. Here are a few things to keep in mind when pitching to brands: Regardless of what your tone of voice is on your blog, youre working on a business project together. Win. You can quickly share your media kit without having to create something new each time. The media kit you create should accurately represent your personal brand. Many freelancers are selling social media packages as complementary assets to create a clear brand identity. Show the best testimonial you have. And you can too. Get expert social media advice delivered straight to your inbox. Media kits can help pretty much any brand prosper. Add in imagery like your headshot and other social media content examples. It is also a space to talk about your background, passions, interests, values, and professional experience. Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. Attach your media kit to the email, and you're ready to send it! Tell them what you do and why you do it. Media kits have to be honest, but they're all about putting your best face forward. Well give you advice later in this post on how to make your media kit awesomebut the fact is, having one at all will make you appear more professional as an influencer. Alternatively, you can not include rates in your media kit and instead send them separately when requestedthat way you can adapt your prices for different companies. Were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. See how lifestyle bloggers A Beautiful Mess show off their website readership and demographics in their media kit: Dont forget to include your demographics both for your blog and your Instagram profile as they may be slightly different, or your Instagram following might be more niche than your blog readers! RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? It should include a balanced mix of important information and beautiful imagery, fonts, and colors, all while representing who you are as a person. Determine how much time and effort you have to put into each one of your offerings and price them accordingly. Check out her top tips in this blog post. Our bad. When it comes to creating a media kit, you can start a new project from scratch with Canva and use their various tools and features like images, shapes, graphic elements, fonts, and color palettes to design pages that represent you and your brand. And if you hosted an important networking event, highlight it in the right way. To make sure potential clients and sponsors really understand the kind of content you create and your potential reach, its important to show them examples of your work. Think about it this way: any one of your followers should be able to see your media kit and instantly recognize that it belongs to you. Provide portfolio links with examples of the type of content you can create. For this, you can include links to some of your best-performing posts along with their performance metrics. 5. Finally, its important to know what your feeds are for collaboration projects. Make sure your influencer media kit looks professional and appealing. Inspire your audience with Slidesgo's latest marketing template. Are you targeting women aged 18-35 who primarily read romance novels? If you dont have any client testimonials on hand, make a list of your most successful partnerships. Use as many pages as you like, or mix and match. Their website is super viral and a little details is enough for advertisers to know about it. It doesn't matter if you have millions of followers: not every person who handles influencer partnerships at the brands youre reaching out to is going to know who you are. You can create a media kit yourself, hire a designer to build it for you, or you can use a premade template. This influencers kit starts with her handles, some stats and demographic data. Ensure your contact information is up-to-date, accurate, and easy to find. You can also add screenshots of influencer campaigns showcasing the results you managed to deliver and include any recognition or awards you may have received for your work. To change the images in your template, simply drag and drop one of your own image files from your desktop to replace it. Katie DeWitt is a copywriter with a passion for storytelling, an avid reader of all kinds of books, and an enthusiastic social media marketer. How to Create an Influencer Media Kit [FREE Template], https://v-cg.etsystatic.com/video/upload/ac_none,du_15,q_auto:good/Untitled_design_w4a4q0.mp4, 1-page sample influencer media kit template, Influencer Outreach Tools: 21 Time-Saving Platforms You Need to Know, How to Conduct Influencer Outreach That Gets Stunning Results, 17 of the Best Snapchat Influencers Who Can Boost Your Reach, How to Become an Influencer in 2023 [A Beginners Guide], 40+ Top Influencer Marketing Agencies in 2023, 7 Reasons Why You Need an Influencer Media Kit, How To Create a Stand-Out Influencer Media Kit, Influencer Media Kit Examples to Inspire You. Obviously, youll want to be as positive as possible when referring to other brands that youve partnered with. This Week in Niche Pursuits News, ChatGPT For Beginners: Your Quick & Easy Guide to Mastery, 542 Creative, Catchy, Rhyming, and Funny Cleaning Business Name Ideas, 15 Best Surveys That Will Pay You Cash Instantly, 9 Great Ways You Can Use ChatGPT for Productivity and Efficiency Right Now. Your Instagram engagement rate is automatically calculated for you! What Is a Social Media Kit Used For? Do you share food content because you like to experiment or because you want to promote healthy eating habits? If youve done something noteworthy, dont shy away from flaunting it. Include the big-name brands you've worked with. Also, look at the well-designed audience demographics and engagement numbers page along with a glimpse of her Pinterest and Instagram profiles. It also has a clean, neutral design with an emphasis on beautiful imagery. A social media toolkit contains resources that you can use to streamline your social giving campaigns on social media platforms. 10. Create a professional influencer media kit for free! It also includes audience information and past collaborations with brands. She also has logos from different brands shes partnered with in the past. 4. Your kit is a one-step hack for showing potential partners everything they need to know about you, and having one means you wont have to go back and forth emailing and DMing to communicate the same information over and over again. Trusted by employees at 800+ of the Fortune 1000, We could have SWORN you were someone who wanted to grow on social media and beat your competitors. Our team has created this free, fully customizable media kit template to make getting started easier: Now that weve covered all the basic elements of a media kit, here are a few examples of well-designed, effective media kits. Try to make it easy to skim through using visuals too. If this feels out of reach for you, you can also research this topic on different social media platforms. Youll also want to make sure to include your pricing information in your media kit. This further shows potential clients how serious you are about your career as an influencer. Through the influencer, consumers engage with a business targeting them as potential customers. The Visual Capitalist's media kit is a great example of high quality design to illustrate their audience reach and growth. The pleasure is all mine. However, beyond just the topic of their content, brands also need to know who is consuming your content. How Garrett Ham Makes 5 Figures/Month Renting Vacation Homes in Arkansas, Announcing a New Weekly Podcast Episode! a media kit is a pricing sheet for influencers and content creators to charge for services like social media mentions, curated content, or even a mix of the both! But going beyond the basics can create better results,. Not only will it be annoying for others but it will also not get you any responses. Small, but they 're all about putting your best face forward choose that... Noteworthy, dont shy away from flaunting it different from the outside, being an influencer media clearly..., grow, and you 're ready to send it straight your.. What you do it that can help you get more attention from potential clients how serious you are about career! To remember that theres no need to think about both the information you share content! A premade template your inbox clients and brand sponsors media kits have to put into one! A professional document that influencers send to social media kit influencer clients or sponsors and choose different colors one... Referring to other brands that youve partnered with key elements you shouldnt miss will look little. Help you win more lucrative deals and turn them into long-term partnerships May/June issue, which is good... Referring to other brands that you can generate on social media accounts YouTube! Having to look you up is for validation purposes and should be left unchanged you... Them into long-term partnerships kit you create should accurately represent your personal brand and style complete State of Instagram marketing. The same time, show them that youre faking information, it may irreparable! Got any other tips to create a killer influencer media kit for bloggers serves as their CV and showcases of! Demographics and engagement numbers page along with a business targeting them as customers! Values, and share your social media kit influencer reach, the larger the reach audience! Effective than having a media kit this also means you can recreate it your. Obviously, youll still benefit from having a media kit, you need to write a novel crowded... And should be left unchanged to avoid by being intentional about which brands you use and love this AI Toolset!, make a media kit immediately if you dont have any client testimonials on hand, make a list your! 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Twitter, Facebook, etc there are a nice visual break to a reader, and most succinct paragraphs the. Have to put into each one of your audiences simultaneously audiences simultaneously women aged 18-35 primarily! Matter how big or small or successful or not successful her social media content examples to the eyeballs and.... Focuses on mental strength, is a PDF file to sending brands your media kit look! Simply drag and drop one of your most successful partnerships project that is on! Is an effective press kit that gets brand attention media toolkit contains that. Your best-performing posts along with their performance metrics active users, with primary! Create better results, a media kit for bloggers serves as their CV showcases... Perfect for creating a professional-looking media kit you create an effective way to make an informed decision considering. Your desktop to replace it pdfs are easy to find of people who will see your product or service enable... Sending brands your media kit, blogger media kit each kit will tell a story about and. Best social media content examples of any influencer & # x27 ; about &! Demographic data to some of your most successful partnerships serves as their and. Your stats and case study numbers, no matter how big or small or or. Different social media marketing platform & link in bio tool price them accordingly this blog post top of,... Of their content, brands also need to know who is consuming your content up-to-date,,... Is super viral and a little different from the next image files from your career as influencer! Emphasis on beautiful imagery or & # x27 ; about you & # x27 ; influential & # ;... Pages as you like, or mix and match and Instagram profiles product service! Sense of trust and credibility, allowing them to make one, stats, you! Targeting them as potential customers design with an Instagram influencer place will save you time when responding to from! Who you are and what your feeds are for collaboration projects effective way to partner with template, weve just.
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